So, I’m very excited about some up and coming clients! I know I keep things pretty secretive around here until a project is completed, but that’s only because I like respecting the process and allowing my clients to enjoy a full blown launch. I do, however, share little insights of the process right here from time to time if you’d like to spy. I don’t mind. The moodboard above is for a talented photographer focusing on high end clients and fine art photography. I already have my sketchbook full of hand-drawn logo options for this one and can’t wait to see which direction we head in. Always a fun part of the process.

So, my boyfriend Michael is currently about to begin his last semester of Graduate School for Environmental + Transportation Planning and I’m in charge of branding him for future employment. It’s a tough job market out there, so we thought it would be great to give him some killer marketing materials including a resume, business cards, and potentially a leave behind of some sorts. The thing is, no matter WHAT profession you’re in, it doesn’t hurt to have good branding.

Now let me tell you : this board is extremely Michael. It was actually really fun to work with him on picking out images that “fit” the aesthetic we’re going for. We’re calling this look Moonrise Kingdom-esque with a bit of quirk. We’ll be working on this one faster than normal, so I hope to share the final results with you shortly!

I have to say, I’ve been absolutely LOVING the new branding process I work on with my clients. Also, I’ve updated the way I do moodboards, which I’ll talk about soon, perhaps. It’s a LOT more involved than before and it’s made everything more streamlined, which is always great!!

This particular client is an interior designer and we will be taking a high end, timeless / classic, and neutral approach. A touch of vintage will also be kept in mind and applied to the brand. Can’t wait to share more!

I have the pleasure of working with an old high school buddy on his upcoming ( and really cool ) new business venture and I couldn’t be more excited. I was really pleased with the results of this moodboard and honestly feel like it’s right up my alley in terms of aesthetics. We’re going for a modern + vintage look. Sure – there are certainly bright and playful colors involved, but we’re going to really explore typography and perhaps patterns / texture to reign in the vintage. This is possibly one of my most favorite aesthetics to design in, so I’m over the moon with this one.

I’m so happy to be back in the swing of things sharing moodboards more frequently nowadays. I have some pretty cool client projects going on – including this one. I mean, seriously, this is a pretty fun color palette. We’re going for a “modern craft” aesthetic, like you would find at Madewell or J.Crew. However, we’re also channeling a pop of pizazz, like, if you will. Can’t wait to dive in and share the final result.