em the gem process / breanna rose

I thought I’d share a recent branding process I worked on with Emily of Gem Photo — soon to be Em The Gem. We’re currently finishing up her website, so we haven’t technically launched yet. While the official new brand is a little different than what’s seen in this collection, I thought I’d share insight into SOME of the other presented options that didn’t make the cut. A peak behind the scenes, if you will. You can see the moodboard for this project right here and notice that we put heavy focus on a script that was both bold + modern. Plus, we ended up with a killer color palette that we both couldn’t be more excited about.

I absolutely cannot wait to share the rest with you all, seriously. The website concept is very out of the box and uniquely beautiful, so you can bet I’ll let you know as soon as that happens along with a full brand look. But until then, here is the official sneak peak!

  1. alicia says:

    Once again I love seeing what you come up with along side the mood board! So great!! I love the little gem illustration up top (geometric shapes are the best) and the bottom row typeface + treatment.

    Thanks for sharing the process, as a fellow designer I always find it very exciting :)

  2. em says:

    dude. you’re so good. this is sort of making me regret saying no to that gem icon…….. haha xo

  3. athena says:

    I’m soooo incredibly proud of you and sooooo excited to see someone who I know (of) using you for their (What I’m certain will be amazing!!) rebrand! I cannot WAIT To see what you and Em have come up with.

    Seriously. You’re more talented than you know.

    I love all of it!! xo

    • breanna says:

      As always — thank you for the sweet words lady. Glad you know of Em! She’s literally been a gem to work with, ha. xx.

  4. Annie says:

    Wow! This looks amazing! Can’t wait to see the final project because judging from this it will be stellar! I always love coming to browse your blog for some inspiration. I have yet to be let down!

  5. Jade Sheldon says:

    So much to love here and such variety! I can’t wait to see the finished product. I’ve actually been a follower of her photography for the past few years!

  6. Hanna says:

    As all other commentators I have to say – THIS IS SO GOOD! Everytime you post one of these progress posts I can’t believe the things pictured didn’t make the cut, haha!
    Have a good weekend xx

  7. Noor says:

    Oh I LOVE That gem icon so pretty. I love these post they are always so inspiring and pretty.

  8. Isn’t it so nice when a client actually has a really inspired name for their brand? It’s so much easier to create something unique and beautiful for a company called “em the gem” than “abc daycare.” These are great though, I love the palette and option 2.