I’m pretty pumped to share this branding process with you guys! It’s been a long time coming, but a rewarding experience at that. Laurel came to me with a new business idea for a brick and mortar juice cafe. My first thought was, FUN. And yes. I like juice. It’s always a great moment when inquiries realize the importance of branding and are eager to jump on board. Together, we chatted about concepts and devised a plan for going forward. Like many projects, the initial branding concepts weren’t too crazy different from one another. I had a good idea about where she wanted to go, so the main variations came into play with typography and the use of bold vs thin. While the final result isn’t any of the above, we did use a lot of the elements that you see. And in the end, simplicity was the winner. Currently, we are just about to dive into website design – so more to come on that front. We hope to launch in the spring, which isn’t too far away. More soon!
Chances are that if you are a creative, you’ve been approached or thought about trading services with another. While it may sound like a good deal ( and probably really enticing, let’s face it! ), make sure that you are always fair to yourself and others. It’s a two way street. I can’t stress this enough. Because we typically use currency to pay for goods + services nowadays, there is an established value for each and every creative, which is important to respect. Everyone has a different story and experience level. But no matter what, they have worth. SO, if you are considering a trade of services, here are a few things to keep in mind :
01. Do your research and attempt to come up with a realistic monetary value for what’s being traded. Maybe a photographer needs a new website and offers their graphic designer a free session for shooting design portfolio work. Or maybe a florist provides their services to a well respected stylist for exposure during highly anticipated shoot. This kind of stuff happens all the time in the creative world! But no matter the scenario, try your best to figure out what’s fair. Take what you would usually charge and SUBTRACT the trade portion’s value. Sometimes this means you’re working entirely for trade. Other times it’s simply a portion.
ONE This weekend, Michael and I both had trouble sleeping in. Each day, we woke up before 7am, which I deemed completely crazy. BUT, there is something to be said for getting so much done on a weekend morning and feeling like you have the rest of the day left in front of you!
TWO Lots of planning for our wedding has been going on and for the most part – I’ve quickly learned that it’s not my thing. I’ve been putting most of it off, but thankfully, my maid of honor is an aspiring wedding planner and loves organizing, so it’s been nice to bounce ideas around with her! We finally are close to fully deciding on the table top decorations, so I started thrifting glassware to match. Gotta love when you can get these beauties for under $3 a pop.
THREE At some point last week, I knocked over the vase of flowers Michael had given me awhile back. It was a crazy 5 seconds where I scrambled to pick up pieces on the floor so that Walter couldn’t get at them ( he loves leaves ). The good news is that when I finally had everything back on my desk, the mess was quite pretty. Funny how a quick struggle in the middle of a boring day could offer a new outlook.
FOUR This is a sneak peak of our dining room so far! I ordered some bistro lights to drape in there ( gotta figure out where ) and am planning on finding a skinny bar cart for behind the table. I’m hoping to thrift this, but am definitely open to ideas if you’ve seen some amazing ones floating around the web. Gold please!
FIVE While we’ve been putting the finishing touches on a few rooms in our house, I’ve gotten a bit impatient with my office. For some reason, I decided that it would be one of the last things we tackle, despite the many hours I spend in there. Oops. I have a bunch of fun paper cut outs / items stored away that I’m itching to put up! Because right now, my office is beige on beige on beige with NOTHING on the walls. Bummer.
SIX On a run to Home Depot last week, I got stuck checking out all of their plants … and ended up bringing home this little ( big ) guy. Day by day, we’ve been adding new touches to our living room and it’s quickly become my favorite place to be. There’s a ton of greenery + neutral colors and overall, it’s been an interesting ride in discovering our style. More to come!!
Man, it’s been awhile since I’ve shared a moodboard with you all. I think that’s because when the New Year rolled around, I was already knee deep in a bunch of projects and didn’t take on too many new clients. But now, there are a few starting to trickle into my schedule, including this one – which is for an interior designer with a classic / feminine edge. Overall, we are creating a brand that is classic, airy, clean, and modern. But with a touch of feminine edge. The latter can be seen in the color palette that combines pink and peach with neutrals and a deep charcoal. It’s always fun when moodboards look SO. TOGETHER. When creating these, it’s important to make sure that the images work together as a whole. Not just by themselves. That’s absolutely key in helping your client visualize their brand in moving forward. More soon on this one!!
Since writing this post about editing down my closet a few weeks back, the lovely ladies over at Cuyana asked me to write about my own personal journey for their Lean Closet Series. This is the last week of their series, so as a summary / wrap up, they’ve pulled in myself and Madelynn Hackwith ( who I totally admire in her own Wardrobe Series + overall style ) to share our wardrobe stories of what lead us to fewer, better things.
But here’s the thing : I’ve never really considered myself a style maven of any sort. Developing my wardrobe and putting together outfits has always been a challenge for me, but when I stepped into my closet last month to purge 2/3 of what I owned, I made a promise to myself that it was time to get confident and invest in pieces that I would 100% love and feel good in. No more wishy washy “okay I’ll wear that” stuff. Seriously, though, confidence can make any old day that much better. Even if like me, you’re just working in your home office and nobody notices. With that said, I was honored to share my own true story, struggles, and goals for the future when it comes to my own wardrobe. As much as I’ve pushed it aside in the past, it’s quickly becoming a fun new venture that I’m excited to experiment with going forward.