moodboard by breanna rose

I know I’ve shared several moodboards over the past couple of years on the blog, but I’m not sure I’ve spoken too much of their importance. For me, this is a pivotal step where I can show my clients, visually, where the project is going. It’s checks + balances! And nine times out of ten, there are only a few minor edits or image swap outs, but that’s it. Sometimes, though, the concept may not feel right to the client and more than a few changes need to be made, which is totally fine. That’s exactly why this step is so important!

moodboard by breanna rose

Take the above two moodboards for example, which are from the same project. The first is the final while the second is the initial board before changes. Although there are some similar images throughout, you’ll notice that the bottom is much more modern while the final ( top board ) has a bit more nostalgia to it, which is exactly what our goal for moving forward was. They are similar, but have two different feelings overall. It’s good to find out this stuff from the get go so everything is smooth sailing in the future!

  1. Rebecca says:

    Thank you for showing us peeks into your process Breanna. I never have time for moodboards when I’m churning stuff out for work…but I’d like to take a couple minutes to do one. I can see how it brings you into focus on the task at hand.

  2. Angel Y. says:

    It’s important to have those steps in your design process that allows you to share what the goal is with your client. I adore your moodboards and they are always a good peek into what the final project may look like.

  3. alicia says:

    I love this comparison. Reinforces the idea of how less is more and every image of a moodboard is key to it’s final look and feel.

  4. Great comparison. I stopped using moodboards recently but I really need to get back into it!

  5. Lucy says:

    You are so talented. Thank you for letting us in on a bit of your process. I love your mood boards so please keep them coming! :) xo

  6. Kory says:

    I can definitely tell what you mean here about these two different moodboards and what they say about the project. The moodboard phase is so great to help both you and the client get on the same board about the aesthetic of the project!

    • breanna says:

      Exactly! It’s just so important – the whole project could get off on the wrong foot just by a few key words or visual miscommunication. Better to catch it here than later. :)

  7. Monica says:

    I love the idea of moodboards and I love looking at them, but I can never seem to put them together and make them look cohesive. Yours are pretty to look at, and they’re inspiring!

    • breanna says:

      Aww, thank you!! I tend to believe that if you ONLY use imagery that features the color palette, everything will look much more cohesive. :)

  8. I love your work and always come here in hope of a new “process sharing” post. Totally awesome :)

  9. Jessica says:

    So true! Mood boards aren’t just pretty photos being put together, they are so essential when designing for keeping you on track with your initial vision (soooo easy to go off on a tangent after starting a project!) and giving your client an idea of where you’re headed. I started my design career creating tons of inspiration boards for fashion and textile design and have only recently seen such fantastic boards used for graphic design, such as yours!! Thanks for a great post!

  10. Couldn’t agree more! Sometimes those small changes make a really big difference and can save hours of work trying to please a client when they could’ve seen sort of a trial or mock-up of their different style influences in one mood board to make sure they all make sense for the style their aiming for.

  11. Danielle says:

    Thank you for sharing some of your process with us! They’re both so beautiful, I feel inspired enough to make one for myself sometime soon :)

  12. Chelsea says:

    Moodboards are great, especially yours! I love making them with inspiring images.

  13. Megan says:

    It’s so cool to see the difference just a few changes can make! Mood boards are the best :)

  14. Josefin says:

    Breanna! I have a problem, or a question really. I have been reading your blog for a long time and I’ve seen you change your logotype a few times. It always seem to be so easy for you, while I still haven’t been able to settle for one. As soon as I’ve finished one for myself, I change my mind, tire of it at once or there is something else “wrong” with it. So, basically, I don’t know how to design a logo for myself, and actually sticking to it! How do you do it? Do you find it easy or difficult to design for yourself?

    • breanna says:

      Hey! Yes, I’ve changed my logo twice because of a name switch. I find it extremely difficult designing for myself and often want to update things ( even color palettes ). It’s really hard to stay put, but I usually just go with my gut when it comes to myself and branding.

  15. I have also written a simple, short text on moodboards, to help people get started: http://yellowblogdesign.blogspot.com/2013/07/new-yellow-blog-mood-board.html =] Such an important topic!

  16. Kia Perry says:

    This is great! I’m definitely going to implement this in my design process!

  17. Brittanny says:

    Using Pinterest to make moodboards have definitely helped me with inspiration for my photo shoots.

  18. [...] on the same page as well, visually. I know I’ve spoken about my moodboard process before ( here & here ), but not necessarily how it fits into the overall design process, which is [...]

  19. Moodboard 01 says:

    [...] reading a few posts here an there about why moodboards can be helpful in the design process (like this one) I’ve decided to add them as a new introductory step when I’m working with my clients. [...]