The blogging world has definitely changed a lot in the relatively short three years I’ve been a part of it. And those who have been around a little ( or a LOT ) longer have certainly noticed change as well. In fact, Grace of Design Sponge wrote about this very issue just last week, which you can read right here! It’s a good one, I promise. While I’m not here to talk about the state of blogging – mostly because it’s such a large subject, but also because I haven’t given it enough thought – I AM here to talk about something simple you can do to help encourage readership. And that, my friends, is communication.
It’s true … people don’t comment a lot on blogs nowadays. Our attention span is quickly dwindling as technology has SO MUCH to offer, making it increasingly difficult for bloggers to capture the attention of their readers. But here’s the thing : commenting and traffic hasn’t disappeared. People still come around, enjoy what they see, and leave an occasional comment. Sure, it may not be as much – but why should that matter? Quality over quantity always wins. A long time ago, I stopped caring about traffic and started investing in relationships, which has made all the difference. My readers ( YOU! I love you. You beautiful tropical fish. ) are so thoughtful + creative, that it’s been a blast reading their own thoughts in the comments section or through social media. And because of that, I made a choice to speak back.
Now, I’m not saying that I respond to every tweet, comment, message, email, etc. ( nobody is perfect ), but I do make an effort to let others know that I’m here and listening. As both a blogger and blog reader, I believe that readers appreciate conversation and interaction. They want to know that you aren’t just some face behind the screen, but somebody willing to give a simple “hello,” too. I mean, some of my best friendships have come out of a simple twitter connection. Whether you are a blogger, blog reader, or both, give it a try. You never know what will happen! I absolutely love the little family this space has created. I recognize my commenters when they pop up and love chatting back and forth with each and every one of them. And for that, I’m so very grateful. So now I’ll leave you bloggers with a simple question : Do you feel your readers are hearing enough from you?? I encourage you to think about how you are currently making connections and what you can do to make them even stronger yet!!