I’m very excited to share with you all a recent ( as in yesterday ) project launch for Emily Scott of Em the Gem. I have absolutely adored working with this lady to come up with the perfect brand for her business. You can check out our initial moodboard right here – and notice how influential the top left image actually became. Such a beautiful palette! The overall aesthetic is very fresh, classic, & simple.

Pictured above is a little snippet from her pricing guide, which is chalk full of beautiful imagery. I’ll have to share more screenshots from that once I get around to updating my portfolio ( hopefully soon!! ) with new projects. And below are a few shots of her new portfolio / blog / website, which was coded by the lovely Zoe Rooney. Personally, my favorite is the landing page … which has a unique layout with interesting positioning. I had such a BLAST working on this one. Seriously. You can see it in its entirety right here. And finally – in the works – are her business cards, which I hope to share with you all very very soon after printing! Cheers to your new brand launch, Em.

I was looking through Andy Warhol quotes the other day and found this one. “I like boring things.” I laughed at first, but then realized I could relate in all sorts of ways to this simple thought. It’s true. Boring doesn’t have to be a negative thing – and I think Warhol is a great example of that. His work was somewhat abstract, repetitive, and simple at its core … yet so many people were / are drawn to it, including myself. It takes true talent for “boring” to become exciting. Eh?? Kinda tricky to think about, but I love it. So naturally, this wallpaper is simple. And because of that, it may possibly be my personal favorite yet. At least it can make a stressful day feel more lighthearted. Feel free to download + enjoy via the links below :

I thought I’d share a recent branding process I worked on with Emily of Gem Photo — soon to be Em The Gem. We’re currently finishing up her website, so we haven’t technically launched yet. While the official new brand is a little different than what’s seen in this collection, I thought I’d share insight into SOME of the other presented options that didn’t make the cut. A peak behind the scenes, if you will. You can see the moodboard for this project right here and notice that we put heavy focus on a script that was both bold + modern. Plus, we ended up with a killer color palette that we both couldn’t be more excited about.

I absolutely cannot wait to share the rest with you all, seriously. The website concept is very out of the box and uniquely beautiful, so you can bet I’ll let you know as soon as that happens along with a full brand look. But until then, here is the official sneak peak!

I’ve been absolutely fascinated by details lately. When it comes to design, those are the little things that make a project feel whole. Whether it’s the little rounded square in the “R” mark, the branch outs of the “brand new week” lettering, or precisely placed overlaps – it’s all done with intention. It feels whole. Lately, I’ve been focusing on just that. As a designer, we get to a point that feels good. But pushing yourself just a little bit further – whether it’s by adding new details or re-thinking composition – feels GREAT. You’ll know when you hit that magic sweet spot.

How cool + fresh is this color palette?? Believe it or not, greens / blues don’t come up a lot for me with client projects. I’ve worked with many palettes under the sun, but can’t quite remember something as soothing as this. With that said, I couldn’t be more excited to give this particular client ( who you will find out about later ) a modern brand refresh. I’ll be back in a few months with this guy to hopefully share some more!