I’m pretty pumped to share this branding process with you guys! It’s been a long time coming, but a rewarding experience at that. Laurel came to me with a new business idea for a brick and mortar juice cafe. My first thought was, FUN. And yes. I like juice. It’s always a great moment when inquiries realize the importance of branding and are eager to jump on board. Together, we chatted about concepts and devised a plan for going forward. Like many projects, the initial branding concepts weren’t too crazy different from one another. I had a good idea about where she wanted to go, so the main variations came into play with typography and the use of bold vs thin. While the final result isn’t any of the above, we did use a lot of the elements that you see. And in the end, simplicity was the winner. Currently, we are just about to dive into website design – so more to come on that front. We hope to launch in the spring, which isn’t too far away. More soon!
Since it’s getting so close to launch time for a client of mine, I thought I’d share a little insight into the process before everything is released and out there! Scout Lifestyle is a new online brand that will sell modern day bedding + textiles that are absolutely beautiful. Seriously. Alex came to me at the very beginning of her process and was so passionate about creating a brand that truly reflected her products. In contrast to the last process shot I shared with you ( two distinct directions ), we knew that for THIS identity, we wanted something very simple + modern. And because of this, the presented options ( some shown above ) weren’t as starkly different, but more of an exploration in variations. Honestly, it came down to typography. Condensed or not. We also made sure each option had a little edge to it in terms of details.
In the end, you can see which option we went with by visiting their coming soon page. It’s amazing how such a simple brand can be paired with a fun mark + pattern to make it feel complete. The color certainly helps, too! The good news is that unlike most process projects I put up on the blog, this one is ALMOST ready to launch. I just received a link to the test website this week and everything is looking so killer and ready to go – I can’t wait to share it with you all!! I promise to share more as soon as that comes around. Plus, it’ll be a fun new shop for those of you who are looking to spruce up your own home. Promise!
Oh man, it’s been awhile since I shared some of my in progress projects. There is a lot that’s been under wraps and it’s always hard to wait until the end. That’s why I love sharing little snippets like these so much! A lot of you who took my survey a few weeks back mentioned wanting to here MORE about choices + revisions and how I move forward with clients. Because of that, I’d like to talk a little more in depth about this particular project. If you take a look back at this moodboard, you can see where it all began. Joanie is starting a NEW business that is all about the outdoors + adventure. She is one of the most passionate clients I’ve ever had the pleasure of working with, so it was important for us to convey her lifestyle in order to attract like minded individuals at launch. We played around with two very different concepts before settling on THE ONE …
I’ve been SO excited about sharing this process for awhile now, but wanted to wait a little bit since we’re still in the midst of finishing things up. Haute Chefs is a catering company based out of LA and when I was emailed about potentially working with them – it was a no brainer. I mean, HELLO food! While the final brand is complete ( it’s not pictured here, but the bottom left design is the mark ), we are still working on the website + packaging. It’s a full blown project with many moving parts, so you’ll be first to hear more as soon as the launch occurs. OH! And Ps. You can revisit the moodboard right here.
I absolutely love sharing little project insights with you all & I know it’s been awhile, but today that changes! This particular project has been much more male drive, aesthetically, which has been a nice change of pace. My personal preference leans that way already, so this brand has definitely been a fun one. The client, Zach, and myself clicked right away and didn’t even have to go through the revision process ( which rarely happens ) … just a couple of minor tweaks before heading on to the build-out materials. Although the final main brand is not pictured here, we are using aspects from a few of these in moving forward. I can’t wait to share more!!