City Pop | Branding Process| Rowan Made

Although things have been a little slow ( thank you wedding planning #AHHH ) in the design studio this summer, I’m still so excited about all the different clients we have on our roster at the moment! Remember that popcorn brand’s moodboard I shared with you last week? Well, here are some actual process shots from the design process! The plan is to keep City Pop’s brand strong + modern, while merging it with nostalgic touches here and there. For example, the business cards and popcorn packaging will all feature kraft paper and have a more textured appearance. I can’t wait to share more as we finalize different pieces of the puzzle. I know I say that all the time, but it’s truly a great feeling when you’re working with the right people. Cheers to that!!

Process by Rowan Made | JennyJ

Do you guys remember this bold + bright moodboard a few weeks back? Well now I have some process shots to share with you all for what’s been going on behind the scenes! We actually just finished up the brand this week and are moving onto print pieces, so everything should be revealed real soon. Promise. ;) This particular project has been an interesting ride, as we tried to find a good balance between edgy and professional. As you can see in the left column, we started off a little more on the classic side, but then moved forward by bringing some edge back in, as seen on the right. Jenny is one cool lady and I’ve loved collaborating with her on this so far. We’re putting together something really fun, yet fairly simple at heart. More soon!!

Process for Get Reehl Get Davis | By Rowan Made

Sometimes, there are certain brands that just click. Within the first few minutes of design exploration, ideas come from everywhere and things happen in rapid fire succession. That’s what happened with this particular project and I’m excited to share with you all a little insight into the process. One of the first things I noticed was that each client’s last name ( “Reehl” and “Davis” ) had five letters. Being that balance was one of their brand buzzwords ( because they have an equal partnership ), you can bet that I was obnoxiously excited to evenly weigh typography within their logo. Here are some ideations of what happened, one of which did make the final cut. Well, with a few minor edits. We’re on a faster paced timeline, so I’ll make sure to share more with you all as soon as it happens!

PS. Happy Friday :)

Branding Process for Lydia Jane | by Breanna Rose

As usual, I’m pretty pumped to share these process shots with you all today! They are for a fun client who I spoke a little bit about right here a week ago. Lydia’s story + strategy is so great and it’s been an absolute breeze working with her so far. As you can see, we kept “edgy” in play at all times, but in different ways. That was key. We needed to figure out what the right amount of “edge” was. Obvious or not. The first option was a little more light + open ( less obvious in “edge” ), while the second option was far more bold in comparison. We are actually still finalizing things, but have made significant headway on the chosen direction. For now, I’ll just say that less is more. I’ll make sure to share the final result once we put everything together! More soon. PS. Sorry for always being such a tease with these posts. I truly love hearing all your thoughts and sharing insight into my process, so I hope you don’t mind … too much. ;)

Gohan Process | by Breanna Rose

Since late last fall, I’ve been working with a local sushi catering business that has a unique perspective on what they’ll be offering. While their main focus is on using local veggies and sustainable fish options, they also want to help put together gatherings that bring people together at the table. It’s all about community! So for their branding, we explored two different paths, which you can see inter-mingled above. The first is a much more modern + bold look, while the second is lighter + fresh. The common thread between everything, though, is simplicity! Score. In the end, the clients chose the bold look for its presence, since the color palette certainly helps bring in that slight soft touch, too. We are currently finalizing the brand right now + will be starting on their website design soon! More to come.