I’ve been SO excited about sharing this process for awhile now, but wanted to wait a little bit since we’re still in the midst of finishing things up. Haute Chefs is a catering company based out of LA and when I was emailed about potentially working with them – it was a no brainer. I mean, HELLO food! While the final brand is complete ( it’s not pictured here, but the bottom left design is the mark ), we are still working on the website + packaging. It’s a full blown project with many moving parts, so you’ll be first to hear more as soon as the launch occurs. OH! And Ps. You can revisit the moodboard right here.
I absolutely love sharing little project insights with you all & I know it’s been awhile, but today that changes! This particular project has been much more male drive, aesthetically, which has been a nice change of pace. My personal preference leans that way already, so this brand has definitely been a fun one. The client, Zach, and myself clicked right away and didn’t even have to go through the revision process ( which rarely happens ) … just a couple of minor tweaks before heading on to the build-out materials. Although the final main brand is not pictured here, we are using aspects from a few of these in moving forward. I can’t wait to share more!!
I’m so excited to share some process shots with you guys today for a new restaurant brand I’ve been working on! I am over the moon about a few of my current projects and this is certainly one of them, that’s for sure. Lifestyle brands fuel me to the core and I’m excited to continue growing in that direction. With that said, we wanted to take 1913 in a very artisanal, simple, and european country direction. The aesthetic created within their moodboard was very clear, so the hard part ended up being the final decision between different typography pairings. The final brand is not included here, although some aspects of it are. Oh – and I’m obsessed with this logotype reversed on images. Can’t wait to share more!
Because I still can’t share any current project insights, I dipped back into my archives again – which is always a fun ride to look back on! For this particular project, we wanted something that was modern with a spin on type. Meaning, we really explored typography that became a little more aztec + geometric in function to give the brand that extra edge. But in the end, the upper left option was the winner, favoring simplicity with only one slight extra detail within the type.
Since I can’t share any new in process branding projects that are currently being developed ( I’m getting antsy!! ), I thought I’d dig through some of my archives. The above shots are from a logo project I completed well over a year ago. Can we talk about how much time flies?? Seriously. Although none of these options were chosen and we went in a much more simplified text based direction, I remember this being a pivotal turning point as a designer. I came up with so many options and started to feel like I was coming into my own. It was the beginning of my realization that my strengths lie within simple + modern design. Of course we all learn, grow, and develop new skills over time … but this will always be one of those moments that I can look back on and feel good about.