This particular moodboard is for a project that is taking me out of my box a little bit. While I’m no stranger to neutral + natural color palettes, it’s the more etherial and handwritten combo that will be an exploration for me. There was a long period of time where I would simply say “no” to these kind of projects and point inquiries another way, as I feel it’s important to find the right designer fit. But there was just something about this particular couple that I felt completely drawn to. The way they communicate their needs, talk about their personalities, and how it all intertwines within their brand is beautiful. I’m game. Plus, the top left image was actually taken by them and truly encompasses the brand direction. You can see a sneak peek here ( nothing final ), otherwise more to come real soon.
Alright, so. This may be one of my favorite moodboards I’ve shared with you all to date. There’s just something amazing that happens when everything clicks and a board feels as one. This one did that. Each client I work with receives a tailored questionnaire that really speaks volumes for how we move forward. Through their own words, I carefully craft brand strategies that pin-point “buzzwords” for us to keep in mind as we progress throughout the process. This particular client, Emily, is a talented photographer who has some of the following word descriptors : comfortable, calm, tasteful, beauty, and unexpected. In order to keep focus on her work, we are aiming to create something that is timeless, but not entirely. We want to bring in a little bit of unique flair, too, as you can see in some of the typography examples from above! I’m actually just about to present the initial designs next week ( !! ) and will have more, I’m sure, very shortly. But for now, I’m going to daydream about this palette. Sound good??
I’m working with a photographer right now who has quite an inspiring strategy when it comes to branding. After going over our usual questionnaire, she made a special note about her personality. Naturally, she’s really outgoing, chatty, and makes it easy for others to step in front of the camera, no matter the situation. But despite these traits, she wanted her brand to be about the stories. It’s a perfect example of how personal touches can infuse themselves into the branding of a business. So to encourage this balance, we’re going for an aesthetic that is straight forward + simple. Doing this allows the true focal point ( the stories ) to shine. But of course, we’re adding little bits of “edge” here and there to hint at her personality. Branding should tell your story, truthfully. And this one does. We’re in the first revision phase currently and I’m already so pumped to share more with you all next week. Stay tuned!
Man, it’s been awhile since I’ve shared a moodboard with you all. I think that’s because when the New Year rolled around, I was already knee deep in a bunch of projects and didn’t take on too many new clients. But now, there are a few starting to trickle into my schedule, including this one – which is for an interior designer with a classic / feminine edge. Overall, we are creating a brand that is classic, airy, clean, and modern. But with a touch of feminine edge. The latter can be seen in the color palette that combines pink and peach with neutrals and a deep charcoal. It’s always fun when moodboards look SO. TOGETHER. When creating these, it’s important to make sure that the images work together as a whole. Not just by themselves. That’s absolutely key in helping your client visualize their brand in moving forward. More soon on this one!!
So, the above moodboard is for a brand that I am insanely excited about developing. It’s the kind of perfect fit that sends your head spinning down so many happy directions. Plus, the client I’m working with is extremely driven and has such a beautiful passion behind her upcoming business venture. While I will keep most of it a secret ( I know, I always do this ) for now, I can tell you that it has to do with the ladies and a little old fashioned adventure. Tastefully outdoorsy. With just a hint of glam. More soon!!