I’ve been easing myself back into work this week – - and it’s been therapeutic to work through a few new moodboards, this one included, as we move forward with a handful of brand strategies. There’s something about this one, though, that makes my designer eyes truly happy. It’s the perfect storm of modern femininity. For this particular photographer, we don’t want to put her in any one corner ( too starkly modern, or too whimsical ), so balance becomes key. By utilizing classic type ( on the thin side ) with a more dainty palette, we’ll be able to walk that line. PLUS, I just think there’s something about these colors that’s drawing me in on a more personal level. They feel calm. I’m digging that. Can’t wait to share a few more process shots we have in the works! This one will be fun.
Hey you guys! Remember a few days back when I talked about kicking those excuses to the curb? ( Thank you for all your sweet responses about that by the way. I truly appreciate each and every one of you. ) – - Well, about two months ago, I started quietly working towards one of my goals. My back was at it’s worst, I had too much work, and was desperate to make things better. I had always planned on expanding my design studio, Rowan Made, beyond just myself. I just didn’t think it would happen so soon. ;) So in the midst of chaos and stress, I did something that OLD Bre wouldn’t have done. I brought on a new team member! Old Bre would have waited for the chaos to subside. Silly. So without further ado, I would like to introduce you to Rowan Made’s newest designer : Brianna Burton!!
I am SO excited to share this moodboard with you all, as it’s for a pretty cool project. At least I think so. ;) Here’s the thing : I’m a complete foodie. So whenever an inquiry comes in that involves food, I usually have a little dance party and get WAY too excited. Over time, it’s fun to discover the types of projects you like working on MOST. And for me, that happens to be bakeries, restaurants, caterers … and popcorn makers! This client is actually a sister duo from New York City, looking to start their own line of popped goods and beyond. And in New York, you know the whole “best of / you gotta try this” mentality? For pizza, bagels, etc.? Well, that’s exactly what these ladies want to be for popcorn! We’re creating something that is a little bit luxe, yet not out of reach. Perfect for somebody on the go, who needs a quick + reliable treat. We already have their brand finalized and are moving onto package design, so you can bet I’ll be sharing more with you all ( including some process snippets ) along the way as soon as I can.
PS. For those of you in the good old US of A, have a happy Fourth! I’ll be checking out tomorrow and relaxing the entire weekend, as it’s supposed to be quite nice. What kind of plans do you all have??
As I was writing my most recentprocess post last Friday, I realized that I had never shared the moodboard for this particular brand with you all. So although it’s a bit backwards, I’ve decided to write about it today. Truthfully, this brand took a little longer than usual to nail down. I typically work one one one with clients, but this time around brought more individuals to the table. And because there were more people involved, we had to make sure that everyone was on board. Through collaborative inspiration pulling and lots of strategy discussion, we were able to nail down this look! And as you can see from last week’s post, we are well on our way to finalizing things up. While this project started off as a challenge ( project management wise ), it has been surprisingly smooth sailing + efficient once the moodboard was set in place. Just goes to show you how important this part of the process actually is!
This particular moodboard is for a project that is taking me out of my box a little bit. While I’m no stranger to neutral + natural color palettes, it’s the more etherial and handwritten combo that will be an exploration for me. There was a long period of time where I would simply say “no” to these kind of projects and point inquiries another way, as I feel it’s important to find the right designer fit. But there was just something about this particular couple that I felt completely drawn to. The way they communicate their needs, talk about their personalities, and how it all intertwines within their brand is beautiful. I’m game. Plus, the top left image was actually taken by them and truly encompasses the brand direction. You can see a sneak peek here ( nothing final ), otherwise more to come real soon.