I’m currently working with an up and coming photographer who lives in California, but loves the Pacific Northwest, and being that the coast is so special – we’ve borrowed a certain tone + aesthetic to move forward with in her branding! It’s certainly been fun to stare at hues of the ocean and breathtaking forest imagery while developing her brand. We’re going for something that is clean + classic and can easily be paired with muted natural tones. The initial designs are out and I’m hoping to revise with her shortly to get to the final piece! Can’t wait to share more very soon.
I know I’m being all dramatic with the title of this post – but I’m just too excited to share. And this time around, I am designing for myself. Cue scary music. As a designer, sometimes the worst client type is YOURSELF. When you have ample time to revise and change things up, who knows how long the process will take. It can be pretty daunting. While I’m not quite ready to tell you what this project is all about, some of you may be able to guess. But the reason it’s a secret is simply because I’m not sure what my timeline is like. I’m going to be extremely intentional, meticulous, and careful in the planning of this particular project. It’s a part of a larger goal of mine and I want to make sure it’s right. More soon!
When this particular client landed in my inbox, I knew I had found one of those niche specific projects I’ve been dying to work on as of late. You know, the type of client that aligns perfectly with the path you’re looking to take a long walk down and stay awhile. In my case, this means passionate lifestyle brands. The major plus is that the aesthetic they are looking for is so rich + so good. We are pairing modern and clean design with a nourishing color palette to help showcase their quality goods, which will be coming soon to Wisconsin ( and online too, don’t worry ) … but that’s all I can say for now. More soon!!
Well well well, it’s been awhile since I’ve shared a moodboard with you guys. I’ve been busy wrapping up summer projects and am just now getting into a handful of new ones that I’m thoroughly excited about. This particular client came to me with a few moodboards already prepped to show me the aesthetic they’d like to achieve. In seeing this, I was able to quickly establish that we were made for each other and that it would be a fun project. Plus, they just shot the Breaking Bad finale event, so … we have a serious connection over that show. But in all seriousness, this husband + wife team is kind, sincere, and warm. We will be focusing on a brand that encompasses all of those things, while keeping styled simplicity in mind. Can’t wait to share more!
Since summer was a bit slower with work after coming back from France, things are starting to pick back up again as we get into the swing of pre-fall. Everyone must be slowly getting into a semi-normal routine, right?? I know I’m trying to! With that said, I have a bunch of upcoming projects that I’m thrilled about and as usual, can’t wait to share. This particular moodboard is for a new restaurant – and since I love food ( probably too much ) – this has been a dream to work on so far. The brand will be very modern and simple, paired with influences of France + Italy’s countrysides. That means nourishing textural elements as well as rich colors. Much more to come soon!!