Man, it’s been awhile since I’ve shared a moodboard with you all. I think that’s because when the New Year rolled around, I was already knee deep in a bunch of projects and didn’t take on too many new clients. But now, there are a few starting to trickle into my schedule, including this one – which is for an interior designer with a classic / feminine edge. Overall, we are creating a brand that is classic, airy, clean, and modern. But with a touch of feminine edge. The latter can be seen in the color palette that combines pink and peach with neutrals and a deep charcoal. It’s always fun when moodboards look SO. TOGETHER. When creating these, it’s important to make sure that the images work together as a whole. Not just by themselves. That’s absolutely key in helping your client visualize their brand in moving forward. More soon on this one!!
So, the above moodboard is for a brand that I am insanely excited about developing. It’s the kind of perfect fit that sends your head spinning down so many happy directions. Plus, the client I’m working with is extremely driven and has such a beautiful passion behind her upcoming business venture. While I will keep most of it a secret ( I know, I always do this ) for now, I can tell you that it has to do with the ladies and a little old fashioned adventure. Tastefully outdoorsy. With just a hint of glam. More soon!!
I’m currently working with an up and coming photographer who lives in California, but loves the Pacific Northwest, and being that the coast is so special – we’ve borrowed a certain tone + aesthetic to move forward with in her branding! It’s certainly been fun to stare at hues of the ocean and breathtaking forest imagery while developing her brand. We’re going for something that is clean + classic and can easily be paired with muted natural tones. The initial designs are out and I’m hoping to revise with her shortly to get to the final piece! Can’t wait to share more very soon.
I know I’m being all dramatic with the title of this post – but I’m just too excited to share. And this time around, I am designing for myself. Cue scary music. As a designer, sometimes the worst client type is YOURSELF. When you have ample time to revise and change things up, who knows how long the process will take. It can be pretty daunting. While I’m not quite ready to tell you what this project is all about, some of you may be able to guess. But the reason it’s a secret is simply because I’m not sure what my timeline is like. I’m going to be extremely intentional, meticulous, and careful in the planning of this particular project. It’s a part of a larger goal of mine and I want to make sure it’s right. More soon!
When this particular client landed in my inbox, I knew I had found one of those niche specific projects I’ve been dying to work on as of late. You know, the type of client that aligns perfectly with the path you’re looking to take a long walk down and stay awhile. In my case, this means passionate lifestyle brands. The major plus is that the aesthetic they are looking for is so rich + so good. We are pairing modern and clean design with a nourishing color palette to help showcase their quality goods, which will be coming soon to Wisconsin ( and online too, don’t worry ) … but that’s all I can say for now. More soon!!