You guys. I can’t even begin to describe how excited I am about an upcoming project that’s been in the works for a few months now. And while I’ll remain hush hush on most of it, I can tell you that it has to do with food. And being a foodie and all – I jumped on the chance to be a part of this. The brand words for this particular project are understated luxury, epicurean, LA-centric, and fresh. We actually had two moodboards going for this project, but finally settled on this one. The other board was a little less “young” in feeling, which was ultimately the deciding factor. Young(ish) it is! And that chick in the upper left corner … she rocks. That was just a side note by the way.

I’m excited to share a special moodboard with you guys today!! My new designer Maddy Nye started working with me at the beginning of this month, so I thought I would share one of HER moodboards created for a client project with you guys. This brand will be hip + spirited while maintaining a simple approach. Can’t wait to share more!

How cool + fresh is this color palette?? Believe it or not, greens / blues don’t come up a lot for me with client projects. I’ve worked with many palettes under the sun, but can’t quite remember something as soothing as this. With that said, I couldn’t be more excited to give this particular client ( who you will find out about later ) a modern brand refresh. I’ll be back in a few months with this guy to hopefully share some more!

Once in a blue moon, you get a client who is ALL about black & white. And believe it or not, it’s a scary concept to go with for most people. So when one of my recent clients told me she didn’t want color – I got all sorts of geeky giddy over the possibilities. At my core, simplicity is what drives me and what better way to let that shine than with such a minimalistic color palette. Man, I’m pumped!! And to top it off – we’re going to focus on very editorial / modernesque fonts. The best. Can’t wait to share more of this one!

Oh, I just love it when I feel in step with a client. This moodboard is so modern, simple, and RIGHT up my alley. I couldn’t be more excited! I actually already got started last week and am having so much fun playing with some of my favorite type of fonts : contrasty serifs & thin sans serifs. Those two always make a good combo, they should date. Also, how cool is the dude in the top left of this board? Digging his style. And as usual, I’ll make sure to share with you the final product once we get there! We have an entire branding + website to get through, first.