I have a pretty exciting project in the making for a talented knitter who is finally making her dreams a reality! She uses quality materials and THICK yarn to create unique statement pieces ranging from scarves and hats to blankets and rugs. As you can see by the moodboard we created for this project, we are going for an identity that is minimal, with a little bit of texture (or illustrative qualities) here and there. I have a feeling that I’ll be illustrating a sheep in my near future. ;) I’m definitely excited to share more on this one as we continue along!
My original goal for Rowan Made was to have a fully functioning website up during the fall. But you know, life happen and things change. ;) Although the website is coded and ready to go (behind the scenes), I’ve been working on a few project expansions before actually opening it up to the public. It’s been driving me nuts (I’m so antsy!!), but it’s truly important to showcase projects that will attract the right clients for Rowan Made. It’s taken me a bit of trial and error to discover my true niche, but this launch should help solidify things. Since I’m so excited to show you all everything I’ve been working on, I thought I’d let you in on a little secret project of mine. This is the moodboard for a conceptual rebranding of an ice cream shop here in Minneapolis!
There aren’t any rules that say you can’t work on fake projects, so I’ve taken it upon myself to do just that. I wanted to pick a brand that would fit into my new portfolio and help share the type of work I absolutely enjoy being apart of. And food is a big part of that. ;) The above moodboard takes a modern, yet semi-nostalgic approach to the ice cream shop, while utilizing lots of texture and color to really sell things. If you’re sneaky, you can see a few more sneak peaks on my dribbble account. Cheers to taking matters into your own hands and I hope to share more really soon. The new goal is to launch Rowan Made’s website before the new year arrives. SOON!
As promised, here is another little sneak peek into some current work going on behind the scenes at Rowan Made! This moodboard is for a clothing boutique in Portland that is getting ready to redo everything. From branding, build-out, interior updates, and everything in between. You name it, their gearing up for it – and I’m so excited to help on that journey. They have a “Best Friend Philosophy” in their shop, which basically means that you will be taken care of while there. By pairing their welcoming atmosphere with a chic + clean brand, we’ll create a balance for their exact needs. A brand that shows strength, knowledge, and friendliness all in one. We’re pretty early on in the process (initial logo comps) still, but I already can’t wait to build this one out, since there are so many moving parts.
Hey everyone! Just a quick check in while I’m away with a moodboard for a current project. This one is for an jewelry artist that is looking to place herself within the affordable luxury market. Her hand made + quality driven pieces will be fairly simple and classic, ready to go with anything. And because of this, we are looking to create a timeless brand that will stand the test of time as well. With coastal influences and a modern base, this one has definitely been fun to work on. ;) You can see a sneak peek right here! More on this one real soon. I hope you all had a wonderful weekend!
I’ve been easing myself back into work this week – - and it’s been therapeutic to work through a few new moodboards, this one included, as we move forward with a handful of brand strategies. There’s something about this one, though, that makes my designer eyes truly happy. It’s the perfect storm of modern femininity. For this particular photographer, we don’t want to put her in any one corner ( too starkly modern, or too whimsical ), so balance becomes key. By utilizing classic type ( on the thin side ) with a more dainty palette, we’ll be able to walk that line. PLUS, I just think there’s something about these colors that’s drawing me in on a more personal level. They feel calm. I’m digging that. Can’t wait to share a few more process shots we have in the works! This one will be fun.