Awhile back, I worked with 1913 on branding their new restaurant. Being a foodie myself, it was one of those projects where I didn’t even have to think twice about coming on board. Italian + European cuisine?? YES PLEASE. So when everything wrapped up, I decided to take on a few build-out pieces ( menu + business cards ) myself, simply because I loved the brand and thought it would be a good portfolio expansion piece. Contrary to what some may think, it’s okay to share fictitious work with others, as long as you let them know. By doing so, you are showcasing the kind of work you WANT to do. So that’s exactly what I did.
It ended up taking me a week or two ( when I found the extra time ) to complete these pieces and I’m so happy with the results and absolutely pumped to share them in my portfolio. I’m obsessed with working on food related projects ( go figure ) … so I found this to be the perfect side project. Plus, a local printer near our house lets me print out extremely small quantities of whatever I’m working on, so I spent under $15 to make this all happen. Score! And of course, a big thank you to 1913 for being such an inspiring client. I absolutely can’t wait try some of your dishes next time I’m in Chicago. And if any of your are in that area … definitely look them up! The food looks amazing.
I’m absolutely thrilled to share with you all a recent project launch of mine that is so special. Linwood is an online shop that sells handcrafted cutting boards + serving dishes, all of which are custom made by Lin Babb. Although Lin doesn’t do the whole internet thing – his daughter, Mattie, definitely does. Together, they’ve created a family business that thrives on care and quality. As soon as Mattie got in contact with me about Linwood, I knew this project would be right up my alley. A resounding “yes please!” was the word. The lovely branding was already finished by Cristina Blanchard, so they just needed someone to bring it all to life online. That is where I came in.
You can see the live website right here, which was developed by my friend Brianna Burton, who is basically my “online twin.” We’ve been wanting to work together for awhile, and I’m so glad we finally were able to! Plus, can we all agree that the photos taken by Kaela Rodehorst were a DREAM to work with? It’s always such a treat to play around with beautiful product photography and let it shine. I could go on and on about the team behind this project – I’m just so happy to have been a part of it.
But beyond the nitty gritty details, I wanted to make sure I noted how passionate everyone behind this brand really is. Lin creates every piece from scratch and literally never has any scraps left. Crazy, right?? He let’s the wood dictate his pattern, which really makes for highly unique pieces in the end. With his talent and Mattie’s knack for business, I think they make a killer team that will go far, for sure. And as a special bonus, I wanted to share with you all a video of theirs created by Contrast Films. This short story perfectly captures what they are all about. And after several months of working back and forth with Mattie online, it was nice to finally see Lin in action and talk about his creations. Check out the video, enjoy, and perhaps peruse their shop for some unique goods of your own!
I’m happy to share with you all a recently launched project for a good friend of mine, Athena Pelton. I worked with her well over a year ago on her first brand for her budding photography business. Since then, I’ve watched along as she’s grown and come into her own. You can literally see her talent growing within her beautiful photography. So naturally – with growth – comes change. We met up for lunch a few months back and talked about the future of Athena Pelton Photography and what a new change would look like. Mentions of glitter and florals were put on the table right away … that lady likes a little flair! From there, this moodboard was created as we dove in head first.
The website was the first thing we tackled, which is now live for you to click around and browse! We were going to use her old website’s layout as a base and simply change the styling, but we ended up going down an entirely different road that I think was for the best. While the layout is fairly simple + modern, there are a few quirks thrown in here and there that are totally Athena. Circles, glitter quotes, overlapping elements … you know, the works, tastefully refined.
This project was definitely a challenge for me. A good one. With my wheelhouse being in simple + modern design, Athena wanted to try a lot of new things for her brand that allowed me to experiment more than I’m used to. And in the end, we utilized a rough / hand-drawn logo, placed on top of a solid color AND vintage florals. It’s totally Athena and I’m glad we could work together ( again ) on this one. Cheers!
I absolutely love sharing little project insights with you all & I know it’s been awhile, but today that changes! This particular project has been much more male drive, aesthetically, which has been a nice change of pace. My personal preference leans that way already, so this brand has definitely been a fun one. The client, Zach, and myself clicked right away and didn’t even have to go through the revision process ( which rarely happens ) … just a couple of minor tweaks before heading on to the build-out materials. Although the final main brand is not pictured here, we are using aspects from a few of these in moving forward. I can’t wait to share more!!
Being that fall has arrived and Halloween is almost here, I thought I’d make a free wallpaper that features iconic images from the season in a repetitive pattern. It was a fun study for me to create these shapes and place them together in a cohesive way, so I hope you enjoy! ALSO, there are so many fun color combos that could happen here … so maybe I’ll release a few more sometime soon. :) Until then, enjoy + download below :