It’s been a long time coming, but Andria Lindquist’s new website + brand finally launched last week. Exciting!! Andria is a talented photographer with a keen eye for style + tone. She’s one of those photographers where you know when you’re looking at her work, which is pretty cool if you ask me. Well over a year ago now, Andria and I discussed her vision, talked strategy, created a moodboard, and then began the task of designing the most complex website I’ve probably ever been a part of. While her brand is modern, classic, and fairly simple, the website is where she wanted to truly shine. Being that her work is the focus of all that she does, she wanted to truly showcase as much as she could in an organized fashion.
I remember when Andria sent over her site map outline. She was very thorough about what her needs were and I’m pretty sure my jaw dropped at the sheer amount of information she wanted to share. I knew it would be complex, but am so glad when challenges like this arise. Bring it on. During our whole process together, Andria was extremely invested in ending up with a brand that was unique and was 100% committed in doing so. Our email chain and conversations were long, as we discussed the best way to organize galleries, how to share information in an innovative way, and keep navigation simple above all. A large task, definitely, but one that was rewarding to figure out!
Because Andria’s website has so many little nooks and crannies, details and drop downs, it’s easier if you simply head over that way and navigate around yourself. Major props to Zoe Rooney for coding this beast of a website. I don’t know how she does it. Out of everything, though, my favorite feature is probably the world map that pin points Andria’s travels with corresponding blog posts. How that was coded is beyond me, but it’s fun to sift through! So after a solid year of hard work from all parties, this is where we are. Next up are a few individualized pricing guides, so more on that to come soon!
PS. Andria wrote up a really sweet blog post, right here, about what it was like to work with Zoe and Myself, in case you are curious. Above all, my suggestion to you, if you are looking for a designer, is to find somebody who is the RIGHT fit for you. It’s gotta feel right. That’s where the magic happens.
A few weeks back, our Save the Dates finally went out in the mail. After many phases of design + little tweaks here and there ( like finding the right yellow in print ), it felt SO good to be finished. My mom came over, we had a little bit of wine, and knocked these out ( addressing ) in just a few hours. Not bad. I know I haven’t spoken too much about the wedding process here, but that’s because it’s … stressful. I knew going into this that I wasn’t a typical “bride to be” and a lot of the details make me want to crawl up and hide under the covers. I won’t lie, there have been several times where Michael and I have wondered why we didn’t just keep things simple. The thing is, though, that family is important to us. There are so many people that we couldn’t imagine getting married without their presence, so instead of freaking out over the guest count – we’ve tried to change our perspective. This day isn’t just about us. It’s about our families being together. We want that day to feel comfortable not only for ourselves, but our family as well.
More on everything wedding related soon, I promise. For now, I have some excited ( unrelated ) news to share! This week, FIDM posted an article / interview about me that I’m so happy to have been a part of. They asked some great questions and ONE of them kinda-maybe-most-definitely has to do with the Freelance Workshop I’ve been working super hard on for the past several months. And guess what? I’m not doing it alone. You can read the interview to learn more. Sorry to be such a tease. ;)
Do you guys remember this top secret moodboard of mine? It’s been really hard keeping such a big secret under wraps for so long, but I’m finally ready to share the good news with you all! Today is the day I launch my new design studio, Rowan Made. About eight months ago ( or so ), I came to the bittersweet realization that working under my own name was limiting. Being that I want to expand beyond myself, it was clear that something new was needed to create a base for growth. So that’s where I am right now, at the starting line of something completely fresh. It took me months and months to settle on a name, but this one has some personal meaning. There’s this old European Folk Tale that talks about the Rowan Tree, which supposedly prevented travelers from getting lost. And while I hail from the Midwest and don’t have a magical Rowan tree in my backyard ( yet ), I find myself in a similar place. Forging my own creative journey each and everyday, trusting that I’m at the right path. Rowan Made is a journey not only for myself, but for the clients I work with as well. That’s the best part.
I never planned on launching this soon. It was my intention to wait until this summer or fall, but honestly just couldn’t wait much longer. I’m so proud of the story and work going on behind the scenes, that right now just felt right. I’ve been hearing this “just go for it before you’re 100% ready” mantra all over the place, so I decided to give it a go myself. Our website has yet to be designed, but a placeholder has been put up for now, which gives all of the necessary information. With that said, Rowan Made is officially open for business. I’m sure I’ll be keeping you updated here on the blog, but also feel free to follow us on Twitter + Facebook, too. And last but not least, a big thank you to all of you who have been SO supportive of my journey so far. It’s been a roller coaster of a ride, but one that I’m excited to ride over and over again.
Awhile back, I worked with 1913 on branding their new restaurant. Being a foodie myself, it was one of those projects where I didn’t even have to think twice about coming on board. Italian + European cuisine?? YES PLEASE. So when everything wrapped up, I decided to take on a few build-out pieces ( menu + business cards ) myself, simply because I loved the brand and thought it would be a good portfolio expansion piece. Contrary to what some may think, it’s okay to share fictitious work with others, as long as you let them know. By doing so, you are showcasing the kind of work you WANT to do. So that’s exactly what I did.
It ended up taking me a week or two ( when I found the extra time ) to complete these pieces and I’m so happy with the results and absolutely pumped to share them in my portfolio. I’m obsessed with working on food related projects ( go figure ) … so I found this to be the perfect side project. Plus, a local printer near our house lets me print out extremely small quantities of whatever I’m working on, so I spent under $15 to make this all happen. Score! And of course, a big thank you to 1913 for being such an inspiring client. I absolutely can’t wait try some of your dishes next time I’m in Chicago. And if any of your are in that area … definitely look them up! The food looks amazing.
I’m absolutely thrilled to share with you all a recent project launch of mine that is so special. Linwood is an online shop that sells handcrafted cutting boards + serving dishes, all of which are custom made by Lin Babb. Although Lin doesn’t do the whole internet thing – his daughter, Mattie, definitely does. Together, they’ve created a family business that thrives on care and quality. As soon as Mattie got in contact with me about Linwood, I knew this project would be right up my alley. A resounding “yes please!” was the word. The lovely branding was already finished by Cristina Blanchard, so they just needed someone to bring it all to life online. That is where I came in.
You can see the live website right here, which was developed by my friend Brianna Burton, who is basically my “online twin.” We’ve been wanting to work together for awhile, and I’m so glad we finally were able to! Plus, can we all agree that the photos taken by Kaela Rodehorst were a DREAM to work with? It’s always such a treat to play around with beautiful product photography and let it shine. I could go on and on about the team behind this project – I’m just so happy to have been a part of it.
But beyond the nitty gritty details, I wanted to make sure I noted how passionate everyone behind this brand really is. Lin creates every piece from scratch and literally never has any scraps left. Crazy, right?? He let’s the wood dictate his pattern, which really makes for highly unique pieces in the end. With his talent and Mattie’s knack for business, I think they make a killer team that will go far, for sure. And as a special bonus, I wanted to share with you all a video of theirs created by Contrast Films. This short story perfectly captures what they are all about. And after several months of working back and forth with Mattie online, it was nice to finally see Lin in action and talk about his creations. Check out the video, enjoy, and perhaps peruse their shop for some unique goods of your own!