When you work for yourself, you ARE the voice of your business. The question is … what sort of voice do you have?? As many would guess, making sure you come across in a professional way is a must. But how far is too far? I’ve found that there’s a fine line between professionalism and stiffness, especially in the creative world! After all, we’re creative beings, not lawyers.

I’ll be honest, when I receive emails that don’t have any life whatsoever, it’s a big turn off. Don’t be afraid to keep things light when you can. Ask about someone’s day, tell them something funny that happened, or even give them a little compliment! Sure, there will be times when you need to get down to business, which is fine, but that doesn’t mean everything has to be so cut & dry. People like speaking to someone who comes across as real, not robotic.

To solve this, I like to make sure I have a healthy mix between professionalism and ME. This doesn’t only apply to emails and phone calls, but social media, too! I try my best to explain things in the easiest way possible, use casual terminology, and be friendly. It’s always been important to me that I am my brand … from aesthetics to the way I converse and present myself. Everything. It’s all me.

So think about your own voice. In real life, are you fun and lighthearted? Then why not translate that to your business? Trust me, you’ve had years upon years of practice being you … it’s what you’re best at. Take that as a base and add professionalism when needed and you’ll be golden!

  1. Xixia says:

    Ah, I really like what you say in the last paragraph: “you’ve had years upon years of practice being you … it’s what you’re best at.” So true, and such a great reminder.
    This is an amazing post! Though I’m not an entrepreneur or making my own brand, what you say is still applicable for a student like me. Thank you!
    ♥ xixia

    • bre says:

      Thank you SO much Xixia! I’ve never really thought of it that way, but you’re right – a lot of these posts can be for many different people in different situations. Love it!

  2. leela says:

    such sound advice. being “you” is the fun part of this freelance work, isn’t it?

  3. Stephanie T. says:

    You nailed it! I work with a lot of celebrity clientele and corporations and I find that when I mix my blend of witty/quirky banter with a professional tone, they respond much better. Your brand is your voice and your voice is you. Great advice!

  4. Heidi says:

    This is good advice, I should write this down…:)

  5. Kimmy says:

    Well said! Professionalism is all good, but some people go overboard with it. I respond better to a more casual person myself. It’s good to have a healthy mix of both :)

  6. Mark Pyle says:

    Bre, sooooo true, everybody just needs to Chill….
    Your advise is applicable to many, good stuff!

  7. Love this post Bre! Couldn’t agree more!

  8. Chelsea says:

    Very well said! I truly believe that you have to represent yourself in all that you do. Showing your pizzaz is all part of networking and growing!

  9. Krissy says:

    500 cool points for the Amy Poehler picture! :D

    I’m with you 100%! The majority of the business I get for my piano/weddings stuff is via e-mail. E-mail is a pretty “cold” communication medium to begin with… very little life in it, and it’s very easy to come across very blunt and unfriendly since there’s no way for the person you’re communicating with you see your expressions, or sense a warmer tone. I find writing a bit more like I would speak in real life is more endearing to people. They know you’re real and not a little robot! (I mean, obviously, not going to call someone “dude” or anything like I would to my friends.) Certainly in creative fields, your personality does somewhat sell YOU… so you need to be charming and professional not one or the other. :)