I was inspired by summer weather + Penny Weight’s road trip to create a wantlist that was all about road trips. They’ve been a big part of my life since my family tends to opt for driving everywhere rather flying. I’ve driven the long way through Montana at least four times and let me tell you, that’s one long state. I especially remember the trip we took as a family 6 years ago with my aunt + cousins to Seattle for a family reunion. We all piled into a conversion van and drove through National Parks and made many stops for Wendy’s frostys + nuggets along the way. There are so many memories from that trip that I will cherish forever.
When I think about driving cross country, I believe it’s best to keep things simple, which is reflected in the items above. I just bought these Salt Water Sandals a few weeks back and have been breaking them in for France. They are super comfy and affordable, too!! Awesome. Plus, some sort of camera is a must … it’s especially fun when you can get your hands on a vintage one for those fun shots. You can browse the rest of everything below :
sunglasses / map / notebooks / tee / jumpsuit / weekender / sandals / pouch / holga
As some of you may know, I’ve been doing a lot of thinking lately. The kind that digs into the deepest parts of your mind + heart. I’ve been absorbing myself with new perspective, inspirational reads, and quiet time … all of which are slowly continuing to open up my eyes on how to walk that ever so fine line of work / life balance, while maintaining happiness.
A week or so ago, in perfect timing, my friend Amanda posted about the Fascination Advantage Test, which I immediately clicked on. I’m a sucker for personality assessments … isn’t everyone?? Well maybe not, but they always seem to put into words what you can’t quite get out there yourself! Now, the Fascination Test isn’t just like any other test out there. It helps you discover “the natural strengths you posses and how to apply them.” And let me tell you … it’s dead on.
I’ve been a fan of The Office ( on NBC ) since the beginning, so you can bet I was semi-emotional during the series finale last week … but enough of that before I go overboard. There was one line that REALLY stuck with me, and it happened to be the very last thing they said. “There’s a lot of beauty in ordinary things. Isn’t that kind of the point?” I couldn’t agree more + thought this sentiment would make a good reminder as a desktop background. So here it is, just for you all.
2560 x 1440 / 1680 x 1050 / 1440 x 900 / 1280 x 800 / IPAD / IPHONE
You guys. I can’t even begin to describe how excited I am about an upcoming project that’s been in the works for a few months now. And while I’ll remain hush hush on most of it, I can tell you that it has to do with food. And being a foodie and all – I jumped on the chance to be a part of this. The brand words for this particular project are understated luxury, epicurean, LA-centric, and fresh. We actually had two moodboards going for this project, but finally settled on this one. The other board was a little less “young” in feeling, which was ultimately the deciding factor. Young(ish) it is! And that chick in the upper left corner … she rocks. That was just a side note by the way.
lady / cacti / stove / confiteria / chairs / pattern / food
I’m very excited to share with you all a recent ( as in yesterday ) project launch for Emily Scott of Em the Gem. I have absolutely adored working with this lady to come up with the perfect brand for her business. You can check out our initial moodboard right here – and notice how influential the top left image actually became. Such a beautiful palette! The overall aesthetic is very fresh, classic, & simple.
Pictured above is a little snippet from her pricing guide, which is chalk full of beautiful imagery. I’ll have to share more screenshots from that once I get around to updating my portfolio ( hopefully soon!! ) with new projects. And below are a few shots of her new portfolio / blog / website, which was coded by the lovely Zoe Rooney. Personally, my favorite is the landing page … which has a unique layout with interesting positioning. I had such a BLAST working on this one. Seriously. You can see it in its entirety right here. And finally – in the works – are her business cards, which I hope to share with you all very very soon after printing! Cheers to your new brand launch, Em.